Canon Europe has announced that - after careful consideration - it is withdrawing from IPEX 2014.
Patrick Chapuis, Head of Production Printing Group, Canon Europe, comments, âThis has not been an easy decision to make as we have previously had two successful shows at Ipex. However, just as we have encouraged our customers to âsee the bigger pictureâ, we have had to look at our own bigger picture. This has involved a continuous assessment of the ways in which we communicate with our customers."
âWe remain fully committed to our customers and to the printing industry as a whole, so with Canon and Océ solutions now addressing all segments of the market, we need to adopt the strategy that will most benefit our customers and indeed their customers. Therefore, while we will continue to consider future European industry events and their fit with our business and marketing plans, we will also continue to invest in our extensive network of showroom facilities and in a series of customer focused events across the region.â
In response to the announcement made by Canon Europe, Peter Hall, managing director of Informa Exhibitions, comments, âIpex has been an integral part of the international printing industry for over 100 years, and therefore we do not wish to compromise the brandâs credibility. We will collaborate with all stakeholders to determine the role Ipex has to play to provide todayâs printer and their customers with the ideas, insights and solutions to effectively promote the power of print media and its integration in the marketing mix. Further to these consultations, we will issue a statement about the future direction of Ipex shortly."
âThe Informa Group remains committed to delivering world class events with the support of key industry stakeholders and we will announce our plans in due course,â he adds.
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