The ROLLSROLLER Flatbed Applicator distributed in the UK by William Smith has again demonstrated why it has become the most cost-effective and accurate method of applying self-adhesive materials, application tapes and digital prints to virtually any commonly used substrate in the sign and graphics, promotional display and digital printing industries. Bedfordshire-based Paramount Imagination & Creation is one of the latest companies to have reported on how the ROLLSROLLER has dramatically increased the speed and quality of output, leading to a fast return on investment and commensurate profitability.
Established over 30 years ago, Paramount Imagination & Creation initially specialised in the design, manufacture and installation of exhibition stands. Over the years and in order to meet changing market requirements, the company’s primary business focused on providing high-quality promotional display solutions for fragrance and cosmetic manufacturers and in particular for the Duty Free/Travel Retail sector covering all of the main airport, cruise and ferry termini, predominantly in the UK and Ireland but also throughout Continental Europe and in a number of instances in several parts of Asia and across the Americas.
Today, the company has added to these core activities by undertaking an increasing volume of work involving digital print and media for clients outside of the fragrance and cosmetics channel but still within the travel/retail sector. In consequence, the client base has expanded considerably and now includes not only some of the world’s most familiar brands in the quality fragrance and cosmetics market but also equally high-profile manufacturers of popular confectionery, drinks and associated luxury products.
With Paramount’s clients expecting the highest quality of finished display solutions to accurately reflect and complement the quality of the products they were designed to promote, the decision was made to install the ROLLSROLLER Flatbed Applicator, using William Smith as the preferred source of supply and technical support and enabling all finishing requirements to be brought in-house. According to Paramount’s managing director, Mike Stephenson, the results were visually stunning and cost saving in equal proportions. He comments, "We can now produce visuals and graphics to a much higher standard than was previously possible, whilst creating savings in production time of up to 50 per cent and adding to the overall profitability of our business."
The ROLLSROLLER now installed at Paramount incorporates an optional illuminated glass bed. This greatly increases the accuracy with which materials (particularly those used for multi-coloured or translucent graphics applications) can be applied, leading to minimal material wastage and a much higher quality of finished product.
Mike Stephenson continues, "Although many of the visuals we produce are for short-term (usually around three weeks) promotions, we now apply a protective laminate to all printed material to provide a much higher standard of finished product in terms of visual appeal and feel quality. Use of the ROLLSROLLER has also enabled us to be much more creative with our design concepts and to meet the very demanding brand guidelines of our clients and in particular those in the fragrance and cosmetics sector where colour-matching, colour fidelity and freedom from scratching, discolouration and other imperfections are critical. The machine also allows us to be 100 per cent accurate in the placement of visuals or logos direct onto various substrates and this was not possible using the previous finishing solution. Furthermore, it is now possible to dramatically increase our profitability which in the case of one recent job completed using the ROLLSROLLER equated to a 60 per cent increase by comparison with what would have been possible using the previous method of outsourcing."
A typical recent example of how the machine has increased the speed, quality and cost effectiveness of jobs completed at Paramount was a large Burberry Body promotion across 21 airports. The company’s Print Studio Manager Jane White explains, "We did the same promotion last year without the ROLLSROLLER but on this occasion using this machine we estimate that it was completed 30 per cent faster and upwards of 25 per cent more cost effective. There was also significantly less wastage of materials, a noticeable reduction in errors and the finished output far better than before."
Mike Stephenson was also effusive at the quality of the service provided by William Smith which he described as ‘comprehensively excellent in its delivery, thoroughly professional through the planning and installation process and first class in terms of the on-site training provided which has resulted in the ROLLSROLLER performing to the high standards anticipated and without any problems.’
He concludes, "Since installation, the machine has performed brilliantly, enabling us to complete regular work to a much higher standard, at much faster production speeds, with significantly less wastage and greatly increasing our profitability. In short, the machine has been fantastic for our business and we plan to invest in another table in the near future."
For further information, please visit www.williamsmith.co.uk and www.paramountimagination.co.uk
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