Inaugural FESPA Eurasia event gaining 'significant momentum'

FESPA has announced that its FESPA Eurasia 2013 is gaining significant momentum by partnering with its member association, ARED (Acikhava Reklamcilari Dernegi), the Sign Association of Turkey. The inaugural FESPA Eurasia show will take place between 3rd and 5th October 2013 in Istanbul, Turkey.

ARED has been a member association of FESPA since 2001 and has over 232 members. The organisation will have a strategic and consultative role in delivering visitors and content at FESPA Eurasia 2013. The member association will benefit directly from FESPA’s Profit for Purpose programme by receiving surplus revenues from the show to reinvest in new activities and projects for the benefit of the print community across the region.

As an organiser of international exhibitions, FESPA Eurasia will focus on attracting print solution providers (PSPs) from outside of Turkey by developing a marketing plan to engage with markets in Eastern Europe, Middle East, North Africa and Central Asia.

FESPA’s Managing Director of Exhibitions and Events, Neil Felton, comments: “The combined GDP growth rate of the countries in the region is 4.82% (*Trading Economics) out-performing countries such as Japan, USA and Australia, making it a very attractive proposition for doing business.”

He continues: “We have been delighted with the positive feedback and support we have received from manufacturers and PSPs during in-depth discussions with the market. As part of our strategic plan, FESPA will bring a world-leading exhibition to the region providing education, networking opportunities and best practice. Imperative to achieving this, we are working with local organisation ARED, who provide exceptional local market knowledge enabling us to create an event that caters for the needs of local printers.”

Halil Eligur, President of ARED, and Sales & Marketing Director at sign company Standart Tim comments: “The Turkish print and sign sector is in need of new ideas and fresh formats from a trade exhibition. As an association we have wanted to take a more active role in delivering an international industry exhibition on a local level and feel FESPA Eurasia is what our market needs. FESPA has similar goals and objectives to ours in terms of sustaining the growth of the market, so we believe they are the ideal event partner.”

Halil continues, “Visitors to FESPA Eurasia 2013 will have access to innovative products, technologies, applications and educational content tailored to market-specific requirements. During FESPA Eurasia 2013, Istanbul will become a hub for global industry leaders, and for the regional sign, screen and digital printing community!”

The launch of FESPA Eurasia 2013, has gained strong support from printers in the area. Samir Sadikoğlu, Chief Operation Officer, ETF, comments, “FESPA Eurasia will bring new life to our community; it will be the catalyst to push the industry forward.”

For more information, please visit www.fespaeurasia.com