William Smith supports PVL UK with stunning rebranding project

When PVL UK won a major rebranding contract, William Smith demonstrated its capabilities to work in partnership with sign and graphics companies to help them fulfil large contracts within very tight deadlines.

Top quality wrapping material and assured supply and delivery were key to PVL UK fulfilling the re-branding project for global service company AVC. For this reason the company selected 3M’s IJ180Cv3 wrapping vinyl and chose William Smith as its supplier. Overall, some 18,000sq.m. of material was used to wrap over 1,000 vehicles.

As part of their vehicle renewal programme, AVC was looking to re-brand all their vehicles in line with a nationwide brand rollout. The vehicles, a combination of new and previously marked, were based all over the UK and in daily service use.

“The challenge was to re-brand all the vehicles in a short timescale at multiple locations, removing existing livery first where already fitted,” explains PVL UK’s managing director, Nick Broom. “An additional challenge was to come up with a solution to the requirement that some vehicles were required to display a choice of AVC or their ultimate client, Sky’s branding.”

“Initially we worked with AVC to develop their chosen snow leopard imagery into artwork suitable for printing large enough to cover the side of the van models, then we came up with branded magnetic panels that would overlay the underlying image perfectly. We then worked closely with their vehicle suppliers and AVC’s own fleet and regional managers at multiple locations to ensure that the right vehicles were available to be wrapped on an ongoing programme.”

At its production base in Sussex, PVL printed and produced the wraps for each batch of vehicles, shipping complete sets of graphics for up to 40 vehicles per week. The company’s team of experienced fitters then ensured that each vehicle was fitted with identical livery and the associated magnetic panels.

3M Controltac IJ180Cv3 is a short to long term removable film for inkjet and screen printing. It incorporates 3M’s Controltac™ pressure activated adhesive, which allows the graphic to be repositioned during application, making larger graphics easier to apply, and Comply version 3 (Cv3).  Comply provides invisible air channels which allows trapped air to escape enabling faster installation with an improved finished appearance. It offers good conformability and can be applied in extreme hot and cold temperatures. IJ180Cv3 is suitable for simple vehicle wraps, vehicle livery and advertising wraps and comes with 10 years durability and 6 years MCS warranty.

“We have been delighted with the finished results achieved with the 3M vehicle wrapping film, and the service from William Smith was second to none, with on-time delivery throughout a very tight production schedule, enabling us to meet our commitment to our client in full,” adds Mr. Broom.

Vehicle wrapping materials from William Smith are available as full, part or custom slit rolls and same day despatch is provided on full or part roll orders received up to 6.00pm.

For more information, please visit www.williamsmith.co.uk