New service from LightWords Imaging to provide 'essential insights' into wide format

LightWords Imaging - a digital imaging market research, analysis and consulting agency specialising in Digital Imaging Applications within the Graphic Arts Market - has announced a new Graphic Applications Service which will provide 'crucial insights' into the wide format ink jet market such as the continuing growth in decorative graphics.

The service is particularly unique as it looks at the ink jet market from an application perspective ensuring maximum focus on market trends.  LightWords' “application-first” approach means that service subscribers receive the strongest consideration of market forces that will drive the insights, analysis, opinion and numbers delivered through the service.

“We recognised that although many research services consider market trends in developing qualitative and quantitative analysis, business managers in today’s markets need hardware and supplies forecast information to be the result of market trends and not just vendor market share considerations,” says Peter Mayhew, managing director of LightWords Ltd.

The combination of the 'application-first' methodologies and a focus on five groups of key graphics applications at the core of the wide format ink jet market will allow LightWords Imaging to provide a service 'unlike any other' in the industry. The five applications (point of sale/purchase, mass marketing, event graphics, signage and decorative graphics) represent a strong cross section of the wide format ink jet market, combining applications on the leading edge of analog/digital crossover and, those most likely to be impacted by digital trends.

“Anybody with a business interest in the wide format graphic arts market needs to understand how the applications that are driving demand, are affected by new technologies. Our Graphic Applications Service will help anyone involved in the wide format inkjet business, market or product planning achieve this goal” says Peter Mayhew

The LightWords Graphics Applications Service contains quantitative media and hardware shipment and forecast information for the five major application groups, with multiple sub segmentation breakouts. Syndicate members also benefit from insightful research reports discussing a broad range of topics, bespoke consultative briefings with LightWords analysts and ample opportunities to work with analysts to understand factors impacting on their business.