Avery Dennison to debut four new products at FESPA

Avery Dennison is announcing four new products at FESPA 2013.  These include:

• TrueImpactâ„¢ films
• 19 new colours and textures to its popular Supreme Wrapping Film portfolio
• a new range of cast latex films specifically recommended for HP Latex inks
• a new range of cast films in 100 REACH-compliant colours

TrueImpactâ„¢ films

TrueImpactâ„¢ is a range of digital and screen printing films that combine powerful graphics with a lower environmental impact. TrueImpact films give converters a more sustainable choice for indoor mid-term graphics applications. The product line is currently available in six constructions, including a white multi-print film and the choice of a matt or gloss protective overlaminate.

Although PVC films are readily used in many graphic applications today, there are a growing number of customers looking for alternative materials that have an improved environmental health footprint across the manufacturing, use and disposal phase of the product lifecycle. According to Elizabeth Park, Avery Dennison senior product manager for new graphic technologies, “A sustainability goal of ‘PVC out’ is now a priority for many end users and TrueImpact TMP 7000 / TOL 7000 series films allow converters to differentiate their offer and open up new business opportunities.”

The patented series TMP 7000 / TOL 7000 films are 100% free of PVC and phthalates, and deliver high-level performance. An easy-to-clean overlaminate resists graffiti and protects the material for up to five years in interior applications, and the films will conform to both flat surfaces and simple curves.

19 new colours and textures to its popular Supreme Wrapping Film portfolio

Avery Dennison has added 19 new colours and textures to its popular Supreme Wrapping Film portfolio for vehicle wrapping. Now available in 69 different colours, Avery Dennison Supreme Wrapping Film delivers major benefits during both application and removal. Installers can apply wraps almost 20% faster than the average competitive products, as Supreme Wrapping Films are more slideable. Removal of the wrap is residue-free -- which can improve removal time by up to 90%.

Avery Dennison Supreme Wrapping Film meets the needs of both individuals and fleets. According to Joanna Wolska-Kinneging, Avery Dennison’s senior product management leader, sign and digital, “The full potential of vehicle wrapping has often not been realised in the past because it is perceived to be time-consuming and costly. With this high-performance material wrapping companies benefit from substantial productivity gains in both application and removal of the material. And it allows the creation of a highly customised look, with a showroom quality paint-like finish and the option to use textures.”

Supreme Wrapping Film provides a clear protective layer that gives a paint-like finish that lasts up to a maximum of 12 years. The film’s excellent conformability is suitable for all types of vehicles as it easily accommodates difficult curves and recesses.   Avery Dennison’s unique Easy Apply™ RS adhesive has long-term removability properties, so film removal is problem-free even after long periods. In fact, vehicle paintwork is protected by the film during use, so residual vehicle values are higher.

A new range of cast latex films specifically recommended for HP Latex inks

Avery Dennison has introduced a new range of cast latex films specifically recommended for HP Latex inks. Avery Dennison MPIâ„¢ 1950 delivers exceptional print and handling performance in the fast-growing digital print sector.

According to Joanna Wolska-Kinneging, Avery Dennison’s senior product management leader, sign and digital, “Demand for latex films is accelerating rapidly, as they enable striking and innovative graphics. Avery Dennison MPI 1950 Latex cast white films allow converters to make the most of a very important technology.” She adds that, “the longstanding collaboration between HP and Avery Dennison means that converters can rely on optimal print performance. Avery Dennison’s Easy Apply™ technology brings simple repositioning as well as an ultra-smooth final result without bubbles or wrinkles.”

Long life, outstanding conformability and faster, easier application are some of the benefits provided by Avery Dennison MPI 1950 Latex cast white films. The materials perform well indoors or outdoors, and they are sufficiently conformable to cope with even the most demanding 3D applications, such as where rivets or corrugations are present. Avery Dennison Easy Applyâ„¢ adhesive eliminates the need to use air-release pens during application and delivers faster removal without cuts in the applied film.

A new range of cast films in 100 REACH-compliant colours

Avery Dennison has introduced a new range of cast films in 100 REACH-compliant colours, designed to offer a significant performance improvement to the competitive mid-range computer-cut signage market.

Avery Dennison’s premium products have always offered the level of conformability and flexibility needed to handle recesses and curved surfaces. With 777 Cast Film, Avery Dennison now delivers visual impact and very high levels of converting productivity at a competitive price. The new material performs well on rivets and corrugations. It is easy to apply, with no lifting from recesses, and suits a wide range of computer sign-cutting equipment.

Joanna Wolska-Kinneging, Avery Dennison’s senior product management leader, sign and digital, explained that “Avery Dennison 777 Cast films open up new possibilities for sign makers. Brand owners want the best possible look without breaking the bank, and that means a durable, dimensionally stable material with outstanding colours and finishes.”

She concludes, “These new cast films outperform more familiar polymeric calendared films with best-in-class cutting, plotting and weeding capabilities. They offer a conformable, low-calliper and ultra-smooth material that suits vehicle signage, window graphics, outdoor advertising, point-of-sale items and much more. In effect, these materials represent the sign makers' new ‘standard’ choice for mid-range signage solutions."