An array of flags and banners have been donated by the Hampshire Flag Company to The Coldest Journey project - the first ever attempt to cross the Antarctic continent during the polar winter whilst raising money for charity. The company has provided 12 flags, 12 lengths of bunting, two banners, banner frames and flag poles for the expedition led by Sir Ranulph Fiennes.
The Coldest Journey is attempting to raise US $10 million for Seeing is Believing, a charitable initiative that raises money to prevent and treat avoidable blindness. Expedition members and equipment sailed from the Thames to South Africa last month, and are now en route to Crown Bay in Antarctica.
Hampshire Flag donated five Commonwealth flags, one printed Union flag and six custom flags featuring The Coldest Journey logo. It also produced eight lengths of PVC bunting and four lengths of knitted polyester featuring the Seeing is Believing logo, a PVC banner and a mammoth 15m banner with The Coldest Journey logo printed twice. Banner frames and flag poles complete the package of donated products.
Graham Wilkinson, Hampshire Flag’s Managing Director said, “Our flags not only get to clock up some miles but they often help raise awareness of some great causes - and the flags and banners we donated to The Coldest Journey are no exception."
The traverse will take place between the two seasonal equinoxes, 21 March 2013 - 21 September 2013, with the ice team travelling from Novolazarevskaya (Novo) to the Ross Sea in the Antarctic winter. During this six month period, the expedition team will have travelled 2,000 miles, mostly in complete darkness in temperatures close to minus 90 degrees.
"We wish all the team the very best for their amazing and worthwhile fundraising expedition," said Graham.
Throughout the traverse, the expedition team on the ice and the ship will undertake a number of scientific tasks to provide unique data on glaciology, marine life, oceanography and meteorology.
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