Organised and run by the events team at Bedford Borough Council, the Bedford River Festival (21st - 22nd July) benefited from the support of Fujifilm as headline sponsor. As FUJIFILM UK Ltd‘s headquarters are located in Bedford, the company always makes an effort to play an active role within the local community.
The two-day Festival was held at Russell Park, Bedford and proved a great family day out. Free to attend, the 105 acre site was packed with entertainment including music, live theatre, a funfair, a play area for kids, a market village, food stalls and a bar, offering many opportunities to participate in, or just enjoy, a vast array of activities. A carnival parade took place on Saturday while a raft race in which a Fujifilm Graphic Systems team participated, was arranged for Sunday, to raise money for Autism Bedfordshire. The Festival also hosted a dragon boat race where over twenty crews battled it out over a 350 metre course along the picturesque River Ouse, and once again, Fujifilm took up the opportunity to participate.
Fujifilm had its own tent where visitors could browse the different business areas including the recently launched Astalift beauty range, medical, Graphic Systems and photographic sectors, as well as being able to participate in a photo wall competition in the photography arena. Visiting children had the option of having their photos taken with ‘Fred FinePix’ after being worked on by a professional face painter, and taking the prints away as souvenirs. There was also a dedicated craft corner that kept the children entertained and allowed them to show off their creative side.
David Satchell, Head of Human Resources FUJIFILM UK Limited, commented, "Although we have been operating in Bedford since the 1980s, we moved our HQ here in 2007 and we are delighted to have the opportunity to be the main sponsor of such a prestigious event and to support charities in this way."
No comments:
Post a Comment