Multi-channel integrated marketing campaigns boosted by Cross Media 2012

A growing number of high profile marketing, publishing and print associations have added their weight to the strong line up of companies supporting Cross Media 2012, urging members to attend the UK’s dedicated forum designed to highlight innovation in multi-platform integrated marketing campaigns.

The event, which will take place at London’s Business Design Centre on 3rd & 4th September 2012, will provide marketing professionals, commercial printers, publishers, advertising and creative agencies with an insight into the current capabilities and future potential of media such as print, the web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media.

Lisa Turner, Marketing Director at the Institute for Direct and Digital Marketing (IDM) believes that anyone involved in marketing and print will benefit from attending the event. She says that “Understanding the breadth of cross-media channels available and grasping how they can ‘play together’ to achieve the best ROI for specific clients is absolutely vital for marketers if they want to provide real value to their customers. The market is ripe for a dedicated event such as Cross Media 2012 which will address the challenges that multi-channel marketing services can bring while offering some forward-thinking ideas, demonstrations as well as strategic and tactical insights into this rapidly evolving sector.”

Rachel Aldighieri, Director of Communications and Insight at the Direct Marketing Association (DMA) is delighted to partner and support Informa at its inaugural Cross Media show in September 2012. She comments, “Email, social, mobile, mail, online â€" all are effective routes to engage with consumers, but integration of these direct marketing channels really amplifies response rates. Consumers spread their attention across a range of media, so agencies and clients are continually experimenting, working out which channels work best for which messages. Attending Cross Media 2012 will help marketers, brand owners, publishers and print service providers to learn about the integration of print media and online, and the use of data and technologies to better personalise campaigns and increase engagement.”

The Cross Media show floor will be divided into three distinct zones â€" Print, Publishing & Innovation, Design & Creative Media, Digital & Direct Marketing. Each zone will have theatres featuring a programme of keynote presentations, demonstrations, workshops and case-studies which will be announced over the coming weeks.

Representing more than 200 companies involved in publishing, the Professional Publishers Association (PPA) is also partnering with Cross Media 2012. Says Nicola Rowe, Head of Membership at the PPA, “The world of magazine publishing is moving faster than ever before and our goal at the PPA is to ensure members can exploit these new opportunities and are also equipped to tackle the challenges that come with them. We’re delighted to be an event partner at Cross Media 2012 and are looking forward to meeting lots of our members at the show.”

Equally supportive of the show, Dale Wallis, Membership Director at the British Printing Industries Federation (BPIF), explains: “There are huge opportunities for printers willing to invest in technologies that enable them to become multi-channel content producers who can integrate web and print solutions. It’s hugely important for print service providers to understand what marketers and brand owners require and vice versa. Cross Media 2012 with its inspiring educational seminars provides an excellent platform for investigating these opportunities and meet with all relevant stakeholders involved.“

Sidney Bobb, Chair of the British Association for Print and Communication (BAPC) says that “Cross Media provides an ideal platform for both marketers and print companies to witness new marketing concepts while the educational programme will highlight fresh opportunities posed by integration of online and offline media.”

Cross Media’s Event Director, Nick Craig Waller is delighted with the growing support from a wide range of exhibiting companies, publishing houses and associations. He comments, “From digital, print and mobile; multi-channel marketing is influencing the communications landscape and the way companies interact with their target audiences. Cross Media 2012 offers a unique opportunity to hear marketers, brand owners, innovative printers and publishers share inspirational case studies, practical tips and knowledge that they can take-away and apply directly to their business.”

For more information on Cross Media 2012, please visit www.crossmedialive.com