Data Image increases customer satisfaction with Enfocus Switch and PitStop Connect

Data Image, a UK-based signage and point-of-sale provider, has opted for Enfocus' Switch and PitStop Connect solutions to automate the delivery of customer-submitted files into the company's workflow.

"The level of automation achieved with Enfocus' solutions at one of the most critical phases of our production workflow, allowed us to increase throughput, reduce errors and improve our customer experience. And all of that with Return On Investment achieved within three to four months," states Rob Farfort, Director Data Image.

It was Data Image’s need to improve production and automate the delivery of files that prompted Rob Farfort to talk to Enfocus at Ipex 2010. He faced several issues regarding the selection and removal of specific spot colour elements in PDF production files. Working with system integrator XChange UK and using Enfocus Action List technology, a solution was quickly established during the exhibition.

“The ability to provide an application to all our customers branded with our own identity really appealed to me,” states Farfort. “Customising the data requested from our customers within Enfocus Switch and ensuring our customers’ preflighted files can only be sent to Data Image - not a competitor - were other compelling reasons I was interested in the PitStop Connect technology.”

Data Image delivers customer satisfaction

Using Enfocus Switch and PitStop Connect, Data Image reduced the time spent on customer and internal communications by 100%. This is mainly a result of customers being responsible for artwork submission and the removed need to search for files on client FTP sites.

“For us, the manual handling of files is automated, our operation runs at a fast speed and the handy email receipt notification saves time checking for delivered artwork,” comments Farfort. “With Enfocus Switch and PitStop Connect we could simplify artwork submission from our customers. Providing them with a desktop drag and drop applet, we have a continuous branded presence on their desktop. This in turn allowed us to offer a far more professional and productive service."

Understanding workflow automation

"Making the workflow improvements was easy," explains Farfort.  “We have been working with Esko's Automation Engine for about six years, so we were quite familiar with the concept of workflow automation. I was interested in standardising the way we receive files from our customers, and how we notify both our internal staff and the necessary contacts at all our customer locations that the files have been successfully received. Smooth integration was very important. Enfocus Switch and PitStop Connect sit alongside our existing Esko workflow with no issues. Switch has the required functionality for the two systems to interact as needed.”

Switching on powerful features

Enfocus Switch offers powerful features that let users work with job tickets and communicate directly with any data source that supports the ODBC standard. "We initially explored the option of using info from the job tickets generated by our order entry system to manage the incoming files," explains Farfort. "However, we found that the ability to generate a dynamic SQL query into our live order entry system allowed us to access more comprehensive information for any job at any time."

The query for the incoming job workflow compares the customer-submitted quote number with the actual quote number in the system. It also validates the email information needed to confirm receipt of the production files to Data Image employees, the actual submitter of the file and any other relevant customer contact. Enfocus Switch then dynamically moves the file to a location specified by the order entry system and provides that path information to the correct staff member at Data Image.

Making the right connection

Data Image worked with XChange UK to create a streamlined Connector - the file delivery droplet created with PitStop Connect. It uses the Connectors to accept a wide variety of file types like Adobe® InDesign and QuarkXPress native file packages, Illustrator and Photoshop files. When a PDF file is submitted the Connector on the customer’s desktop preflights the files according to the required specifications. Virtually all popular file types can be accepted and processed with Enfocus Switch. Data Image currently processes an average of 1000+ files a week.

Automation for continued success

Since the original integration, Data Image also worked with XChange UK to automate another key component of the production and delivery process using Switch. The order entry system generates a delivery note in PDF format that was formerly delivered manually to the customer and took considerable time to research and confirm the correct recipients for the delivery information. Using Switch, the emails are now dynamically built to include relevant job details and the delivery note itself as an attachment.

“Enfocus solutions enabled us to achieve a much higher level of end to end automation, including communication with our customers. With a Return On Investment of only 3 months we are very satisfied with what we have already achieved,” concludes Farfort.