ISOFrame Wave versatility proves a success for ICT Direct

In the past few years educational IT specialist, ICT Direct, has used its ISOFrame Wave stand from Paul Turner Displays at six major exhibitions as well as at several smaller events. The space taken at each event has varied considerably requiring the stand to work in many different configurations.

Some of the graphics have been updated and added to, as ICT Direct has developed its product range.  However, the core system originally purchased is still very much at the heart of the stand. There are now several large fabric panels incorporated into the system, which enable the stand to cover a much greater space at an exhibition.

The stand’s most recent outing was to Excel in London for the largest educational technology show in Europe, BETT. John Graham of ICT Direct comments, “I know Paul Turner, from Paul Turner Displays told us the system would be versatile when he first came to talk to us some years ago, but I didn’t really imagine we’d still be using it after all this time.

"We’ve expanded so much as a company and we now take a much larger space at the main shows, but the ISOFrame Wave system has always kept up with us. Whilst we’ve changed some of the original graphics, the main way we’ve expanded the stand is by adding fabric panels. They’re brilliant, they weigh next to nothing and provide a massive, seamless panel - there isn’t really a visible framework. Not only that, I can take them home and put them in the washing machine!” 

A lot of exhibitors at BETT are large organisations and so have space only, custom built stands, but there are also plenty of smaller companies who book shell schemes. ICT Direct would fall somewhere in the middle; they don’t want a simple shell scheme but don’t need a custom built stand either. Sometimes it isn’t easy being ‘middle sized’.

John continues, “A lot of the smaller companies had pop ups or roller banners put up within a shell scheme. The problem with this was that there’s always a bit of shell scheme sticking up above their roller banner. To be frank, it doesn’t look that professional. With our ISOFrame Wave stand, it’s that bit taller so we can often make ourselves more visible to visitors from a distance.”

John concludes, “The versatility of the ISOFrame Wave stand has made it a brilliant promotional tool for us, and exceptional value for money too. Paul Turner Displays have been extremely supportive in making sure it has worked to its optimum at every show we’ve attended.”