In his latest blog, Marcus Timson, Director of FM Brooks and co-founder of the upcoming EcoPrint Europe Live 2012 event, writes about what he believes in...
"What do you believe in?
This isn't a philosophical or religious question. But in business terms, have you ever asked yourself what you truly believe in?
The reason I ask is that I have just watched a great presentation on Ted.com from Simon Sinek who talks about leadership and how the innovative people and brands achieve change.
Sinek cites the Wright Brothers, Martin Luther King and Apple as examples of people and organisations that were able to succeed in achieving change, despite considerable resistance from the establishment.
They did this because they believed in trying to achieve something, not because they were forced or incentivised to do it. And they didn't do it purely for the money or because the logical side of their minds were telling them to do so. They succeeded by motivating the emotional side, by inspiring people to their cause because of what they believe in. The detail of their belief is played out by their actions and what they do. The results of their actions were simply the results of their beliefs.
It got us thinking in the FMB office as to 'why' we are doing what we are doing. We genuinely want to create change that is positive for the print industry. With sustainability, there is too much confusion, too much greenwash and not enough defined leadership around the issue of sustainability in print. There is very little access to clear answers on what the opportunities might be and what the leading brands - our customers, are wanting and needing. So a collaborative event designed to promote positive change, is our belief, and we think it is a good idea. And many people in the industry seem to agree with us.
EcoPrint is a forming community, and we think it is perfectly placed to actually provide a forum for change that enables the print sector to better understand the best path forward for sustainability.
To do something different, to challenge the status quo, and take our community forward, we believe in creating something new that isn't focused purely on numbers, that isn't run by a trade organisation, that doesn't share its information with the wider industry, that is relevant and that will do something for forward thinking professionals in print.
We want to provide leadership, and other leaders are welcome to join our independent and open EcoPrint Development Group to play a role in forming something new, something valuable and something that actually helps to move print forward from a strategic perspective.
And that is what we believe in."
For more information on The EcoPrint Show, please visit www.ecoprintshow.com
No comments:
Post a Comment