Sunday, March 18, 2012

Hollywood makeover for Birmingham City Ladies football stars

Birmingham City Ladies football stars are getting a Hollywood makeover again this season after West Midlands-based Hollywood Monster pledged its support.  The signs and graphics company has agreed to sponsor the Blues team's new shirts as they embark on their second campaign in the Football Association's eight-club elite woman's competition.

Birmingham City Ladies will have a new look this season and Jo Potter and Emily Westwood were on hand to unveil the kit at a recent exhibition.  Blues Ladies last season just missed out on the title to arch rivals Arsenal but will hope to clinch the title this time around after strengthening their squad. They now have more England players than any of their rivals and are looking forward to their first ever UEFA Champions League campaign.

They will face top teams including Arsenal, Chelsea, Everton and Liverpool in the FA Women's Super League (FAWSL) which takes place during the summer months.  The first league match at their home ground in Stratford-upon-Avon will be against Everton Ladies on Sunday 18th March.

The aim of the league is to establish and grow the women's game while attracting a wider audience by introducing family friendly activities including keepy-uppy competitions and music entertainment before and after matches. The launch last year of the Women's Super League was the single biggest event to happen in women's football in the UK.

Hollywood Monster has sponsored Birmingham City FC for 20 years and jumped at the chance to extend its sponsorship of the women's team shirts for another year.

Tim Andrews, managing director of Hollywood Monster, comments, "Hollywood Monster is delighted to announce that we are continuing our support of Birmingham City Ladies at what is a very exciting time for women's football.  We really enjoyed following the team last season and they were so unlucky to miss out on the title but we're confident they can go one better this time."

"We'll be supporting the team all the way as they once again take on the elite of women's football in England. We're proud to be associated with the ladies team and we hope that they can bring more silverware back to St Andrew's," he adds.

The FAWSL aims to be family friendly and fans will be able to interact with their favourite players both at matches and online. Fans can visit www.facebook.com/FAWSL or www.fawsl.com throughout the season to have a say in their league and clubs, and to access exciting behind the scenes news and videos from players. The FA is investing a total of £3million over two years in the FAWSL.

For more information on Hollywood Monster, please visit www.hollywoodmonster.co.uk

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