Doors open for Cross Media 2013

Cross Media 2013 will open tomorrow (23rd October 2013) with a strong line-up of exhibitors from across multi-channel communications landscape. From Konica Minolta and Layar to Brand Perfect and CHILIpublish, Cross Media 2013 provides the insight and inspiration to effectively deliver fully-integrated multi-channel marketing campaigns. Visitors can still pre-register for free entry today at www.crossmedialive.com.

Underpinned by its expert speaker programme, Cross Media 2013 is running over 50 seminars across its five specialised theatres: Print & Innovation, Cross Media, Digital & Direct Marketing, Content Marketing & Publishing Strategies, and the brand new Mobile Marketing theatre. All the theatres provide visitors with the opportunity to listen and immerse themselves in lively debates that will help redefine their vision of the marketing arena.

Driven by exciting advances in technology, marketing channels are multiplying at an exhilarating rate and this means only one thing; opportunity. Cross Media 2013 not only showcases these innovative technologies and solutions, but also how to harness their vast potential to take brand engagement to a whole new level.

One must-see feature is on the stand of 3D technology company Inition. At the vanguard of experiential marketing, the company will be demonstrating its virtual reality (VR) experiences via the Nissan-approved 3D sky-dive and the terrifying ‘Vertical Vertigo Challenge’. Elsewhere the AR (Augmented Reality) Hall of Fame will display the industry’s best AR campaigns.

There is also the ‘Freestyle Cross Media’ feature â€" using documobi’s pioneering solution â€" which offers visitors the opportunity to participate in the world’s first ever interactive caricature. They will be drawn by a caricaturist at the documobi stand and walked through a compelling, interactive and personalised campaign that links mobile, photo, video and social media â€" with ‘intelligent’ print at the heart of the action.

Another stand-out cross media solution is DirectSmile’s all-in-one software for ‘Marketing Automation’. Developed to help visitors capitalise on the great opportunities that the shift to data-driven communication opens up for service providers and businesses, Transeo Media will demonstrate how to create, personalise and automate marketing campaigns across web, e-mail, mobile and social media with ease â€" but to stunning effect.

Meanwhile award-winning digital production studio Special Moves will demonstrate the power of integrating print with digital media via its eye-catching interactive portrait. Using the latest gesture-control and facial-recognition technologies to engage and surprise visitors, the interactive portrait challenges the audience’s expectations of a framed photograph that is guaranteed to leave a lasting impression.

Finally Ogilvy & Mather will be running its popular ‘Ideas Workshop’, providing its expertise to small businesses on a vast range of marketing disciplines for free. To participate, drop by the company’s stand to book an appointment during the event.

Andrew Thornhill, Marketing Manager, Cross Media 2013, comments: “Last year’s inaugural event gave the industry a snapshot of what is possible in the fast-evolving marketing mix, and this year we have parted the curtains further to present an even wider, more vibrant picture of the rapidly growing cross media market.

“We have some top suppliers from across the communications landscape exhibiting over the two days, demonstrating solutions that will help businesses enhance and refine their marketing disciplines. It is vital for commercial printers, marketers, brand agencies, designers, publishers and other content creators to ensure they’re up to date with the latest solutions driving the communications industry. Cross Media 2013 provides that, and more.”