Sihl's Permovable outdoor film creates new opportunities for digital print

Sihl Direct UK has launched Permovableâ„¢ outdoor graphic film. This unique product creates exciting and cost-effective opportunities for outdoor graphic specialists.

Permovable is a 2 mil, non-PVC, pressure sensitive film developed for direct use on previously unavailable locations, walls, pavements, roads, parking lots and other unsealed outdoor surfaces for short term event promotion. It is an easy to apply self-adhesive, digitally printable media for use outdoors on rough, porous surfaces and offers a host of benefits in comparison to previously available graphic films.

The substrate is easily installed without the need for special tools or surface preparation. Once installed, the printed film conforms to the structure underneath whether it is concrete, asphalt, or other porous materials used in walls, slabs, paths, streets or parking lots. It meets the anti-slip standards for outdoor pavements, and requires no over-laminate.

Additionally, Permovable is “vinyl-free”, posing no risk to the environment that can arise from metals When the graphic is no longer needed, it is easily removed, along with the adhesive, with a power-washer, fracturing into sand-like particles that need no special disposal methods.

Sihl Direct customers, such as The Binary Box, are successfully using Permovable to meet customer demand for easily removable outdoor graphics while building a thriving business, which is efficient and productive. Chris Chadwick, Director of Binary Box says, “We sourced Permovable from Planet Solutions and working closely with them and the Sihl team, we found the media easy to work with. It was easy to apply and easy to remove using just soapy water and a stiff brush. I was pleasantly surprised how scratch resistant it was and it saved us a production step, as we would normally laminate, which wasn’t needed with Permovable.”

For Sihl Direct, Permovable is an ideal fit with the company’s extensive portfolio of digital printing films and substrates. Ian Turnbull, Operations Director of Sihl Direct UK, says, “We are delighted with the market response to this clever product. Not only is it kind to the environment, Permovable also saves digital printers hours of time spent applying and removing outdoor graphics which is helping them reach new customers and expand their businesses.”

Permovable is available immediately from Sihl Direct UK and authorised resellers. For more information, please visit www.sihl-direct.co.uk.