Two Sides says that the EEPN (European Environmental Paper Network) is making claims about the sustainability of the paper and associated industries which either require substantiation or retraction.
EEPN states that the paper industry is âone of the most destructive industries of our timeâ and responsible for âa wide range of harmful environmental impactsâ, ânegative social impactsâ and âhuman rights abusesâ. Whilst recognising that isolated problems can be found in any large industry, Two Sides firmly disputes the implied scale of the impacts raised and, in the European context of the EEPNâs focus, questions the origin and accuracy of these assertions.
Martyn Eustace, Director of Two Sides, says, âWhile many of the EEPNâs goals are compatible with those of Two Sides and its members, its use of misinformation, incorrect âfactsâ and exaggerated claims about the industry tell a story to the average consumer and large institutional user which is completely at odds with reality and must be challengedâ.
Eustace continues, âIn Europe, there are 2.7 million people employed within the pulp, paper, envelope and printing industries, estimated with a turnover of over â¬173 billion. In the UK alone, pulp, paper and printing employs 158,000 people and has a turnover of £21 billion. Misleading facts and statements about the industry jeopardise the livelihoods of many thousands of people in the print value chain and give a false impression of the real, lasting and sustainable value print can bring to media usersâ
Two Sides has published a fully researched report of EEPNâs claims and sets out the real facts behind a sustainable paper and printing industry. Copies of the report can be accessed via the organisation's website: www.twosides.info
Tuesday, July 30, 2013
Two Sides challenges 'incorrect factsâ made by EEPN
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