Cross Media 2012 gains momentum

Canon UK, Fujifilm and Ricoh UK are the latest suppliers committed to exhibiting at Cross Media 2012, joining other major companies with a stake in cross media including Adestra, CircData, DirectSmile UK, Headley Brothers Ltd, Imprint Business Systems, Mondi, Pensord, Pixfizz, Precision Printing, Red Tie Ltd, Shuttleworth Business Systems Ltd, WRH Marketing UK Ltd, Xeikon International and many others. The event is also supported by all major print and marketing associations including the BAPC, BPIF, the Institute of Direct and Digital Marketing (IDM), Direct Marketing Association (DMA) and the Professional Publishers Association (PPA).

Organised by the Informa Print Group, the event, which will take place at London’s Business Design Centre on 3-4 September, will provide marketing professionals, commercial printers, publishers, advertising and creative agencies with an insight into the current capabilities and future potential of media such as print, the web, direct mail, email, SMS, PURLs, QR codes, mobile, video and social media. 

Commenting on Canon’s decision to exhibit at the event, Antony White, Canon’s European & UK Professional Print Product Business Developer â€" Solutions says: “As part of our campaign to help customers see the bigger picture and the opportunities it presents, Canon has a clear cross media proposition to help customers understand the business benefits of combining online and offline channels to create effective, measurable campaigns.  By bringing together marketers, design agencies, publishers and print service providers, the Cross Media 2012 event is a perfect fit in our cross media strategy and we’re delighted to be exhibiting.”

Graham Leeson, European Marketing Communications Manager, Fujifilm says: “The Cross Media exhibition represents an ideal opportunity for Fujifilm to communicate both upstream the latest ideas and initiatives in print to brand owners, as well as to printers who are looking for the most recent technologies to broaden their offerings. We are excited to be involved in the debut show and believe it will become a regular diary date in both the marketing and print industry’s calendars.”

Equally supportive is Gareth Parker, Value Proposition Manager â€" Production Print, Ricoh UK: “As the bridge between the physical and digital worlds, print has an exciting part to play in the development of cross-media communications, leading to huge opportunities for print providers willing to take the initiative. In that respect, Ricoh believes Cross-Media 2012 to be the perfect platform to champion print’s leading position as digital and traditional communications mediums continue to converge, offering valuable insights into the positive transformation that powerful data-handling tools for precision marketing can bring to print businesses.”

The Cross Media show floor will be divided into three distinct zones â€" Print, Publishing & Innovation, Design & Creative Media, Digital & Direct Marketing.  Each zone will have theatres featuring a programme of impressive keynote presentations from high-profile brands, demonstrations, workshops and case-studies which will explore the challenges and opportunities in developing cross media strategies.

Comments Nick Craig Waller, Cross Media 2012 Marketing Director, “We’re absolutely thrilled with the growing support from such a wide range of marketing and print organisations, associations and suppliers. This clearly highlights the need for a dedicated cross media event that brings all the different cross media stakeholders together under one roof.”

OgilvyOne Worldwide, one of the UK’s leading digital and direct customer relationship marketing agency, is a huge supporter of Cross Media 2012. Donna Brown, Joint Head of Production comments, “We have seen an increased trend and need towards helping our clients to talk to their customers by using the most appropriate channels. A combination of offline and online channels is the smartest way to be communicating our messages, so Cross Media 2012, is in my opinion, perfectly placed and perfectly timed, to help us to understand how to do that better”.

Pre-registration for the event is now live. For more information on Cross Media 2012, please visit www.crossmedialive.com