Radecal extends portfolio with Roland's EGX engraver range

Since becoming a Roland Authorised Dealer in 2011, Radecal has proven itself a valuable partner for Roland DG in the sign and graphics market, successfully growing the installed base of Roland’s VersaCAMM, SolJet Pro and VersaUV range of wide format digital printers in the UK.  The agreement to now sell Roland’s EGX engraver range extends the partnership and gives Radecal access to some of the best engraving technology on the market.

Says Craig Williams, Sales Manager, Radecal, “We’ve had some great results in our first year as a Roland wide format partner selling the VersaCAMM and SolJet ranges and we believe that having the Roland engravers will enable us to build on this success in order to take our customers into some interesting and profitable new markets."

He continues, “We already sell the larger CNC Routers from Piranha International and TECHNO CNC, but have recently had a number of enquiries regarding engraving for durable signmaking as sign makers seek out new business opportunities to offset the margin reduction in their core markets. We’ve recently installed a Roland EGX-350 desktop engraver into our showroom which is available immediately for demonstrations. It’s a very welcome addition to our range and an exciting prospect for both us and our customers.”

Specifically Roland’s EGX-350 desktop engraver represents a true price versus performance breakthrough for sign makers, gift engravers, trophy shops and jewellery retailers. Ideal for personalising single units or in batch production, the EGX-350 has an intuitive user interface and remote hand-panel for easy access to key commands. A full software preview mode allows the user to check results before engraving and text merge and sequential numbering reduce the risk of potential errors when undertaking high volume work.

Andrew Dudley, 3D business manager at Roland DG UK, adds, “We believe that any sign maker can use an engraving machine to not only produce permanent signage, but to expand the range of other products they can offer including corporate gifts, commemorative plaques and name badges, for example.  Radecal has impressed us over the past year with their commitment to the market and our products. The expertise and knowledge of its sales and technical teams is outstanding and they have been an excellent addition to our group of Roland Authorised Dealers. Radecal is a progressive, forward thinking company that I’m sure will emulate its success to date on the wide format side with the new EGX range of Roland desktop engravers.”

An EGX-350 demo unit has already been installed alongside Roland DG’s wide format technology at Radecal’s Washington showroom. To find out more or book a demonstration, please visit the Radecal stand (H30) at Sign and Digital UK at the NEC, 27-29th March 2012.

[photo shows Roland's EGX engraver range]